SiriusXM is turning to a streaming veteran for its next chapter. Anjali Sud, who most recently led Fox's Tubi streaming service, will become chief executive of the satellite broadcaster, a move the company hopes will widen the appeal of its audio offerings.
Sud will take over from Jennifer Witz, who has spent nearly 25 years at SiriusXM. She is set to begin her new role in January, while Witz will remain with the company in an advisory capacity through the end of next year, ensuring a lengthy transition period between the two leaders.
Greg Maffei, chairman of SiriusXM's board, endorsed the hire in a statement, pointing to Sud's track record in consumer media. Sud "has built some of the most successful consumer entertainment platforms. In her previous roles, she scaled audiences, expanded platforms, and led businesses supported by both advertising and subscription models," Maffei said.
The appointment comes as SiriusXM continues to push beyond its roots in satellite radio. In recent years the company has moved aggressively into podcasting, striking content deals with high-profile hosts including Megyn Kelly and Alex Cooper.
SiriusXM has also invested in a growing lineup of audio channels built around individual artists and bands. Those partnerships include John Mayer, U2, Phish and Tom Petty, part of a broader effort to deepen its music programming and attract devoted fan bases.
Sud arrives at SiriusXM following a reshuffling at Fox, which recently unveiled new plans for managing its digital properties in the wake of its acquisition of Roku. Her departure from Tubi lands amid that broader reorganization of the company's streaming ambitions.
At Tubi, Sud pursued a strategy of setting the free streaming service apart from larger rivals by courting younger consumer niches. The service has more than 110 monthly active users under that approach.
Before her time at Tubi, Sud served as chief executive of Vimeo, where she guided the video company through its transition to the public markets. Earlier in her career, she held roles spanning e-commerce, finance and media at Amazon and Time Warner.
Sud is not a stranger to her new employer. She has sat on SiriusXM's board as an independent director since 2025, giving her familiarity with the company's strategy ahead of her move into the executive suite. Her challenge in January will be converting that insider perspective and her streaming pedigree into growth for a broadcaster working to hold its audience in an increasingly crowded audio market.
