Sarah Flynn has officially assumed the role of president at Boardroom, the sports media and entertainment enterprise co-founded by NBA star Kevin Durant and longtime manager Rich Kleiman. This leadership transition marks a significant milestone for the company, reflecting Flynn's long-standing influence on its strategic direction and brand identity.
Flynn joined the organization in 2017 and served as chief marketing officer for the past five and a half years. Her promotion to the presidency expands her responsibilities to include oversight of business strategy, marketing, partnerships, experiential programming, and content operations. Additionally, she will now supervise 35V, which is Durant’s family office. This entity manages investments in startups and supports the personal brand and family foundation of the NBA star.
During her tenure as CMO, Flynn established several high-profile strategic partnerships. These collaborations included agreements with Fanatics, Yahoo! Sports, and CNBC. She also played a key role in developing the company’s events calendar. Notable additions to this slate include the inaugural Baha Mar Leadership Summit, which took place in September 2026, and the annual CNBC x Boardroom Game Plan Summit.
Flynn has also overseen the production of major experiential events surrounding prominent sporting occasions. These include the NBA All-Star Game, the WNBA All-Star event, the Super Bowl, and the US Open. In the realm of publishing and membership, she launched Boardroom’s Members Club in June 2025. Furthermore, in April 2026, she spearheaded the release of the company's quarterly print magazine in partnership with Condé Nast.
Her contributions to Boardroom extend to its early creative output. Flynn was instrumental in shaping the initial marketing and content strategies, which resulted in production credits for several high-profile media properties. These include the Academy Award-winning film Two Distant Strangers on Netflix, the critically acclaimed scripted series Swagger on Apple TV+, and the Emmy-nominated documentary NYC Point Gods on Showtime. She is currently serving as an executive producer for a forthcoming Kevin Durant documentary series set to air on Netflix.
Before joining the team that would become Boardroom and 35V, Flynn held the position of senior director of sports marketing at Roc Nation. During her time there, she helped launch Roc Nation Sports, gaining experience in the sports marketing sector that she has since applied to her current leadership role.
Reflecting on her journey with the company, Flynn noted that the founders intentionally took their time to build the media venture correctly. She expressed pride in the team they have assembled and the network they have constructed. Flynn stated that the patience exercised in the early years has paid off, allowing the brand to evolve and expand its community effectively.
Co-founder Rich Kleiman emphasized the collaborative nature of the company’s inception, noting that he, Flynn, and Durant built Boardroom together from the start. Kleiman described Flynn’s impact as extending well beyond marketing into every area of the business. He characterized her elevation to president as a natural progression and expressed confidence in her ability to guide the company into its next chapter of growth.
