Entertainment 360 has moved to deepen its presence in the creator economy through the acquisition of Brigade, a creative management firm specializing in digital talent. The Los Angeles based company, which is operated by a collective of partners, has long focused on traditional film and television representation. This new strategic move signals a broader effort to diversify its portfolio beyond the screen and into the rapidly growing sphere of digital influence.
The financial terms of the transaction were not made public. However, the deal brings a roster of elite digital tastemakers to Entertainment 360. The acquired talent pool includes Substack writers, podcast hosts, and influencers who have gained significant followings through digital platforms. By integrating these creators, the management firm aims to better serve the evolving needs of artists who build careers primarily through online engagement rather than traditional media channels.
Max Stein, the founder of Brigade, will join Entertainment 360 as a partner. He is bringing his existing team and client base with him to the new parent company. This transition is designed to help the combined entity tap into the expanding universe of influencers. The goal is to more effectively manage and monetize the celebrity creators who are increasingly sought after by brand marketers looking for authentic connections with audiences.
In a joint statement, the partners at Entertainment 360 noted that audience discovery and engagement patterns have shifted significantly. They stated that the requirements for talent building careers today have changed as a result. The partners highlighted that Stein recognized this evolution early on. They praised his team for building a business that represents original and forward thinking talent, which aligns with the firm's long standing goals. Integrating Brigade expands the services available to clients and strengthens the company's ability to create opportunities for artists in a diverse entertainment landscape.
Stein offered his own perspective on the merger in a separate statement. He described his attraction to individuals with a singular point of view whose work does not fit neatly into one category. He noted that his clients have built remarkable careers by following their own taste and instincts. Stein explained that his team's role has been to help these creators turn their ideas into lasting businesses. He expressed confidence that Entertainment 360 shares this philosophy and brings deep experience, relationships, and resources to the table.
Stein added that joining forces gives their clients access to a wider array of opportunities. He emphasized that the partnership allows them to preserve the personal approach that has always defined Brigade. The merger is seen as a way to balance the scale of a major talent agency with the personalized care that digital creators often require to maintain their unique brand identities.
The acquisition positions Entertainment 360 to leverage Brigade's expertise in signing digital talent to brand deals and partnerships. The firm also aims to explore new business opportunities in publishing, podcasts, and traditional media for these creators. This expansion reflects a broader trend where YouTube stars, podcasters, and other digital creators are rising to the fore in Hollywood. The fast shifting entertainment ecosystem now demands that management companies adapt to these new forms of influence and revenue generation.
Brigade's client list features several prominent figures in the digital space. These include fashion writer Leandra Medine Cohen and Feed Me newsletter writer Emily Sundberg. The roster also includes Chris Black and Jason Stewart, hosts of the How Long Gone podcast, as well as stylist Danielle Goldberg. Additionally, the agency represents Karley Sciortino, known as the writer and producer of I Want Your Sex, and TV personality Zanna Roberts Rassi. Casey Lewis, the founder of the After School newsletter, is also part of the Brigade team.
This acquisition follows a period of recent hires and strategic expansion for Entertainment 360. The firm has been actively moving into lifestyle and digital business representation. These moves suggest a sustained commitment to evolving with the industry. As the boundaries between traditional media and digital content continue to blur, Entertainment 360 is positioning itself to support creators across multiple platforms.
The integration of Brigade is expected to enhance the firm's ability to navigate the complexities of the modern creator economy. By combining traditional representation resources with digital expertise, Entertainment 360 aims to offer a more comprehensive service to its talent. This strategy allows the company to remain competitive in an environment where audience attention is fragmented across numerous digital channels and social media platforms.
