Ferrari's first all-electric car, the Luce, will start at $560,800 in the United States, with American deliveries planned for the second quarter of 2027. Car and Driver first reported the figure, and Ferrari has since confirmed it.
The price is roughly $80,000 lower than the estimate of about $640,000 that has accompanied the car since its unveiling in May. That does not make it a bargain for American buyers, though.
The earlier number came from a conversion of the European price. When Ferrari introduced the Luce in Rome on May 25, it did not give a US price but did announce €550,000. Many outlets, Electrek among them, applied the exchange rate of the time, about $1.16 per euro, and arrived at around $640,000.
The flaw in that math is that European car prices are typically quoted with value-added tax included, and Italy's rate is 22%. Without it, the Luce costs about €450,800 in Italy. At the current exchange rate of roughly $1.12 per euro, that comes to around $506,000. The US price is therefore about $55,000 higher than what an Italian buyer would pay before taxes, and American customers will still owe state sales tax on top of the $560,800.
Part of the difference reflects trade policy. European-built cars now face a 15% US tariff, and Ferrari raised prices on some of its US models last year to cover it. The starting price also excludes options, whose costs Ferrari has not published.
Demand appears unaffected. Ferrari sold out its 2026 Luce allocation, just under 500 units, in less than two months, with China contributing heavily. In August, the first production chassis sold for $40 million at a charity auction for the Ferrari Foundation. This came despite a difficult reveal: the design, created with LoveFrom, the studio of Jony Ive and Marc Newson, was heavily criticized online, and Ferrari's stock fell sharply in the days after the launch before recovering.
The car's specifications are substantial. Four motors, one at each wheel, produce a combined 1,035 hp. It is built on an 800V architecture with a 122 kWh battery from SK On, charges at up to 350 kW, and has a WLTP range rating of 529 km (329 miles). It accelerates from 0 to 100 km/h in 2.5 seconds, weighs 2,260 kg (4,982 lb), and is Ferrari's first five-seater.
For comparison, a Lucid Air Sapphire, which has more than 1,200 hp, costs around $250,000, so two could be bought for less than the Luce.
Electrek's assessment is that price clearly does not deter Ferrari's customers. It noted that Maserati cancelled its electric MC20 Folgore over fears that wealthy buyers would not pay supercar money for an EV, while Ferrari sold out a year of production for a four-door electric car with a polarizing design. The outlet cautioned that some orders may reflect buyers positioning themselves for future limited-run V12 models rather than enthusiasm for the Luce, and said the real test will come in 2027 and 2028, once the first wave of collectors has taken delivery and the car must sell on its own merits.
