The Recording Academy confirmed on Friday that the Grammy Premiere Ceremony will be broadcast on Disney+ for the first time in 2027. The event is scheduled to be held live from the Peacock Theater in Los Angeles. This move marks a significant shift in how the preliminary awards are presented to the public, bringing the ceremony to a streaming platform for the first time in its history.
Fulwell Entertainment, which currently produces the main Grammy Awards telecast, will expand its responsibilities to include producing the Premiere Ceremony. The company has been a key partner in the production of the main show and will now oversee both events. This consolidation of production roles is intended to streamline the process and ensure a cohesive experience across the two major components of Grammy Sunday.
The Premiere Ceremony serves as a crucial part of the awards season, as the main televised broadcast only covers a limited number of the approximately 100 Grammy categories. Consequently, the majority of the winners are announced during the earlier Premiere Ceremony. By making this event available on a major streaming service, the Academy aims to increase viewer engagement and allow more fans to witness the celebration of these additional awards.
Harvey Mason jr., the CEO of the Grammys, emphasized the importance of the Premiere Ceremony in a written statement. He described the event as one of the most celebratory moments of the day and expressed enthusiasm about reaching a new audience through the partnership with Disney+. Mason stated that he was confident Fulwell Entertainment would bring the same quality and magic to the new production as they have demonstrated in previous years.
The production team for the 2027 Premiere Ceremony has been finalized. Ben Winston, Eric Pankowski, and Greg V. Fera will serve as executive producers for the event. On the production side, Branden Chapman, Chantel Sausedo, Rex Supa, and Ruby Marchand from the Recording Academy will hold the title of producers. This team will work together to craft the live broadcast from the Peacock Theater.
Both the Premiere Ceremony and the main Grammy Awards show are scheduled to take place on February 7, 2027. The Premiere Show is set to begin at 11:30 a.m. Pacific Standard Time. Following this, the main telecast will commence at 4 p.m. The main show will air on ABC and will also be available for streaming on Disney+ and Hulu. This dual-platform availability is part of the broader strategy to make the awards more accessible to a global audience.
The 2027 ceremony marks a notable transition for the main Grammy Awards broadcast. It will be the first time the show airs on Disney’s ABC network, ending a partnership with CBS that lasted for several decades. This change in network affiliation aligns with the Premiere Ceremony’s move to Disney+ streaming, indicating a deeper integration between the Academy and Disney’s media platforms.
In addition to the ceremony dates, the Academy has announced the schedule for the nomination reveals. The nominations for the 2027 Grammy Awards will be made public on Monday morning. The announcement is scheduled to begin at 7:45 a.m. Eastern Time, which corresponds to 4:45 a.m. Pacific Standard Time. This early morning reveal is a traditional part of the Grammy season, setting the stage for the upcoming ceremonies.
The decision to air the Premiere Ceremony on Disney+ reflects a broader trend in the entertainment industry toward streaming platforms for live events. By leveraging the reach of Disney+, the Recording Academy hopes to attract a larger and more diverse viewership. The collaboration with Fulwell Entertainment ensures that the production values of the Premiere Ceremony will match those of the main telecast, providing a high-quality viewing experience for fans around the world.
