Searchlight Pictures has expanded the reach of Martin McDonagh’s film “Wild Horse Nine” through a series of commercial partnerships with fashion, travel, and lifestyle brands. These collaborations allow fans to purchase merchandise and book experiences that draw directly from the movie’s distinctive 1970s aesthetic and period-specific costumes.
The creative direction for these merchandise lines was heavily influenced by costume designer Eimer Ní Mhaoldomhnaigh. Known for her previous work with McDonagh on “The Banshees of Inisherin,” where her hand-knit Aran sweaters became a fashion phenomenon, Ní Mhaoldomhnaigh utilized vintage clothing, bold patterns, and era-appropriate accessories to dress the cast of CIA operatives in the new film.
Eyewear label Oscar Deen is offering a direct tie-in product with the Fraser M Series sunglasses. These specific frames were worn by Sam Rockwell’s character, Lee, during the film’s production. Similarly, Bailey Hats has released headwear that features custom elements created specifically for the movie, including designs associated with John Malkovich’s character, Chris.
The Tie Bar has introduced a limited-edition menswear collection that mirrors the wardrobes seen on screen. This line includes patterned ties, pocket squares, and other apparel that incorporate the 1970s geometric prints and rich colors utilized by the costume department. The pieces are named after the film’s characters to strengthen the connection to the narrative. Ties in this collection are priced at $38, while pocket squares retail for $18.
Beyond apparel, luxury travel company Abercrombie & Kent has developed an exclusive itinerary for visitors. The trip takes tourists to Santiago and Rapa Nui in Chile, the primary locations where the film’s story unfolds. This partnership aims to provide a physical connection to the cinematic landscape for fans of the movie.
Vintage marketplace Chairish has also joined the initiative by curating a selection of midcentury furniture, décor, and accessories. These items are chosen to reflect the period aesthetic established by the film’s production design. Meanwhile, photography brand Camp Snap is promoting its $199 CS-8 Digital Video Camcorder, which serves as a modern alternative to the vintage cameras of the era.
Although the specific camera featured in “Wild Horse Nine” is an original vintage model from a different manufacturer, Camp Snap’s screen-free device is designed to recreate the look and feel of old-fashioned home movies. This modern digital take appeals to those wishing to capture footage with a retro sensibility similar to the film’s visual style.
“Wild Horse Nine” hit theaters on November 6. The narrative follows two CIA agents, portrayed by Rockwell and Malkovich, who are dispatched from Santiago to Easter Island shortly before the 1973 military coup in Chile. What starts as an assignment in a remote paradise becomes increasingly complex as the longtime partners confront their troubled histories and emerging political conspiracies.
The film features an ensemble cast that includes Steve Buscemi, Parker Posey, Tom Waits, Mariana di Girolamo, and Ailín Salas. The recent launch of these brand partnerships signals a broader strategy to engage audiences through lifestyle products and travel experiences long after the initial theatrical release.
