Art TVs, designed to blend into a living room rather than dominate it, are seeing some of their best prices of the year. Wired's reviewers have long favored the category, and Samsung, which pioneered it, remains their top pick.
The standout is Samsung's The Frame Pro, specifically the 2026 LS03HW series. The new models bring more intuitive software, a higher refresh rate for gaming and improved picture quality. Price has been the main drawback, but that is changing. The 55-inch version fell to $1,098 during Prime Day earlier this month, and it has stayed near that level since. Earlier this week it dropped a further $100, reaching its lowest price ever.
For context, the same set sold for $200 more in September and for its full retail price of $1,498 in August. Even at $1,098, Wired considers it a solid deal. Buyers who want more screen can also choose 65-inch, 75-inch or 85-inch versions.
Shoppers on a tighter budget have another option in the entry-level Samsung Frame, which is now $898. That is $100 below its Prime Day price and the lowest it has ever been. It matches the price of the older 2025 model.
Wired has not yet tested the standard Frame, but the main differences from the Pro are brightness and image quality. Both models use a matte finish. The Frame Pro reaches nearly double the peak brightness, while the standard Frame tops out at around 650 nits. The Pro also includes a wireless connect box, which allows a cleaner and simpler setup. Wired says it is the one to buy for anyone who can manage the extra $200.
Interest in art TVs has surged in 2026, with Amazon, Hisense and TCL all entering the market. Many of these newcomers try to undercut Samsung on price, and Wired has tested a number of them. The one it singles out among current deals is the Hisense S7 CanvasTV (55S7SG). It is not as bright as the standard Frame, but at $750 for the 55-inch size, it is the cheapest art TV available right now.
Black Friday arrives next month, and further cuts are possible. Both the 2025 Samsung Frame and Frame Pro hit their lowest prices during last year's Black Friday sales. Wired frames the decision as a gamble: wait for possibly lower prices, or buy now at a sure thing.
