Whoop launched a social network within its app on Thursday, November 12, allowing members to share information collected by their wearables with other users. Called Whoop Humans, the platform combines fitness and health data with photo posts, captions, comments and reactions, giving members another way to follow one another’s activities and achievements.
The company is presenting Humans as a network whose accounts belong to actual people. It contrasts the service with social platforms that it describes as crowded with artificial intelligence, automated accounts, bots and manufactured content. Chief executive Will Ahmed said every account represents a real person with a “verified heartbeat,” describing Humans as the most verifiably human network launched.
Members access the new features through the Community tab in the Whoop app. There, they can browse posts called Moments from people they follow. The experience resembles tapping through Instagram Stories, but incorporates updates drawn from friends’ fitness trackers alongside the photos and captions that members choose to post.
Those posts can connect an image of an activity with more detailed information about the exercise. In an example provided by Whoop, a member shares a photograph from a run. Swiping up on that Moment reveals a map of the route, together with the runner’s pace and distance. Other members can respond to posts through comments and reactions.
The Community tab also displays cards showing sleep, recovery and strain scores for people in a member’s community. Whoop says members decide which measurements, activities and achievements to make visible through Humans. The available metrics include Recovery, Strain, Sleep, heart rate variability and resting heart rate, allowing users to select the information they want to share.
The sharing options include several ways to limit visibility. Activities designated as sensitive are excluded from sharing by default, and members can choose to keep Moments private. A separate Stealth Mode temporarily conceals health and performance information without requiring users to alter their sharing settings.
Humans joins Whoop’s existing Teams feature, which the company says will continue to be available. Teams lets members share strain, recovery and sleep data and includes group leaderboards. Members will therefore still have access to that group feature alongside the new Community feed and Moments posts.
