Alex Cooper, the widely recognized host of the podcast Call Her Daddy, has officially entered into a new representation agreement with Creative Artists Agency (CAA). The comprehensive deal secures representation not only for Cooper but also for her husband, Matt Kaplan. Additionally, the agreement covers Unwell, the couple’s media and entertainment company, which serves as the parent organization for their various creative endeavors.
The move to CAA marks the next chapter for Cooper after she left United Talent Agency in August. Industry speculation had long suggested that CAA would be her likely destination. The transition is intended to support the continued expansion of her business interests, particularly in sectors beyond her core podcasting audience.
This agency switch follows a significant financial milestone for Unwell. Cooper recently announced an investment from WTSL, a firm backed by Silver Lake and led by Patrick Whitesell. That deal valued the Unwell media company at $500 million, underscoring the rapid growth of her brand in the digital media landscape.
The timing of the agency change coincided with a period of intense media attention. Reports from Bloomberg and Vanity Fair highlighted concerns regarding staff turnover and internal uneasiness within the company. Those reports specifically pointed to the behavior of Kaplan as a contributing factor to the staff dynamics during that period.
Unwell’s portfolio extends well beyond Cooper’s flagship show. The company manages a broader slate of podcasts, including Pretty Lonesome, which is hosted by Madeline Argy. The organization also maintains an active film and television division that is currently producing several high-profile projects for major streaming platforms.
Current and upcoming productions under the Unwell banner include the Hulu documentary titled Call Her Alex. The company is also involved in The Hannah Montana 20th Anniversary Special and the Netflix series Let’s Marry Harry. These projects demonstrate the company’s diversification into scripted and unscripted television content.
Looking ahead, Unwell has several major adaptations in the pipeline. Netflix is set to adapt Icebreak, a bestselling novel by Hannah Grace. Additionally, the company is working on a feature film adaptation of Ali Hazelwood’s novel Deep End. This project is being produced in collaboration with Shawn Levy’s 21 Laps production company.
In the realm of drama series, Unwell is developing You Deserve To Know for Hulu. The series is slated to star Nina Dobrev and Paul Wesley. These additions to the slate highlight the company’s ambition to establish a strong presence in premium scripted television.
The company has also expanded into original competition programming. The Unwell Network launched the Unwell Winter Games and Unwell Summer Games on YouTube. These series represent a new format for the brand, aiming to engage audiences through live-style competitive events.
In 2026, Unwell introduced Unwell Agency, an internal advertising and creative division. This new arm focuses on developing branded entertainment, original content, and talent-led campaigns. The agency has already secured partnerships with major global brands, including Google and Sephora, further solidifying Unwell’s position in the commercial media space.
